SoftBank Mobile and NTT DoCoMo have both issued press releases this afternoon with new price plans specifically targeted at enterprise users. DoCoMo announced that all corporate customers committing to a two-year contract would receive an immediate 50% discount on basic monthly charges under the new “Office-wari MAX 50″ plan. The maximum 50% discount was previously reserved for customers that had subscribed to DoCoMo services for at least 11 consecutive years.

SoftBank CEO, Masayoshi Son, told media in October last year he would undercut any rate plan offered by the competition. The companies announcement today [in Japanese] took aim at KDDI’s so-called Orange WX plan as of 1 November. SoftBank Mobile has won the monthly subscriber net addtions race every month since May based on their new flat-rate voice plan announced in January.

Related posts:

1. Mobile Number Portability Price War
2. Japan Mobile Phone War Gets Ugly
3. SoftBank Mobile Winning New Subscriber War
4. Softbank Blocked from 3G Spectrum
5. Softbank Exec Confident of Outdoing Rivals

Some sage advise when entering new turf; Stop, Look and Listen.. it’s also good to secure a local guide. Japan is the cradle of mobile civilization – we have been dedicated to this space since 2001 – trust our archives here offer some useful material.

Domestic activities continue to set the pace, and sharp players are looking at global markets. We have hard-earned industry expertise and trusted network of contacts with access to advanced intell. and potential deal flow. Need a lift.. Ok, buckle-up!