DoCoMo Creates New Corp. Branding Division

DoCoMo announced that for the purpose of executing unified and effective promotional marketing activities, it will establish a new Corporate Branding Division on August 1, 2007. Corporate Branding Division staff will assume responsibility for marketing, promotion of customer satisfaction, reinforcement of the corporate brand and other promotional activities.

Masao Nakamura, President and Chief Executive Officer of DoCoMo, will be appointed Managing Director of the division and Yuji Araki, Senior Vice President, will be Deputy Managing Director of the division, Managing Director of the Advertisement Department, adding this title to his present role as Managing Director of the Public Relations Department.

New Corporate Branding and Advertisement departments will be grouped with the existing Customer Satisfaction Department under the Corporate Branding Division.

Considering the results posted [.PDF Here] for the companies 1Q fiscal 2007, with ARPU and bottom line earnings all showing marked decrease YoY, it’s no surprise.