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Docomo and am/pm have begun equipping convenience stores with cellphone recycling bins, so that people can recycle their unwanted handsets. The recycling bins handle all makes and models and are designed to prevent theft. According to this announcement there are currently eight trial locations in place with plans to expand nationwide depending on consumer adoption.
In recent years, however, more and more customers are waiting to recycle their old handsets, as phones have grown more sophisticated and hold greater amounts of important data that users need to access after switching models. Most users eventually decide to dispose of their phones, though, so NTT is hoping they will make use of these recycling bins. In 2005, NTT apparently harvested 37,993 kg of copper and 145 kg of gold from old phones.
Some sage advise when entering new turf; Stop, Look and Listen.. it’s also good to secure a local guide. Japan is the cradle of mobile civilization – we have been dedicated to this space since 2001 – trust our archives here offer some useful material.
Domestic activities continue to set the pace, and sharp players are looking at global markets. We have hard-earned industry expertise and trusted network of contacts with access to advanced intell. and potential deal flow. Need a lift.. Ok, buckle-up!