Please take a moment to review our new 5×5.wirelesswatch.jp website. Indeed, The ®evolution Continues. Yoroshiku!
This May, members of the official Screening Committee for the 6th Annual Mobile Marketing Awards convened award prizes to 19 companies for excellence in advertising and marketing using mobile. There were over 314 entries to the competition, an increase of more than 100 applications over the previous year, demonstrating the rising number and variety of companies using mobile. The Awards Ceremony is scheduled for July 19th, at the ANA Intercontintental in Tokyo.
Established in 2002, the International Mobile Marketing Awards is the worldâ€™s first competition dedicated to promoting advertising communication and marketing activities using mobile phones. This yearâ€™s awards focus honored excellence in expression and design in advertising or marketing distributed or published via mobile phones between April 2006 and March 2007.
This year, the competition comprised four awards divided into two categories, namely Marketing (the Marketing Award) and Creative (the Picture Panel Advertising Award; the Push Advertising Award; the Content Advertising Award). The distribution of the 19 awards granted was as follows: Marketing Category/Marketing Award (6); Creative Category/Picture Panel Advertising Award (7), Creative Category/Content Award (4), Creative Category/Push Award (2). Full details via: D2C
Some sage advise when entering new turf; Stop, Look and Listen.. it’s also good to secure a local guide. Japan is the cradle of mobile civilization – we have been dedicated to this space since 2001 – trust our archives here offer some useful material.
Domestic activities continue to set the pace, and sharp players are looking at global markets. We have hard-earned industry expertise and trusted network of contacts with access to advanced intell. and potential deal flow. Need a lift.. Ok, buckle-up!