This May, members of the official Screening Committee for the 6th Annual Mobile Marketing Awards convened award prizes to 19 companies for excellence in advertising and marketing using mobile. There were over 314 entries to the competition, an increase of more than 100 applications over the previous year, demonstrating the rising number and variety of companies using mobile. The Awards Ceremony is scheduled for July 19th, at the ANA Intercontintental in Tokyo.
Established in 2002, the International Mobile Marketing Awards is the world’s first competition dedicated to promoting advertising communication and marketing activities using mobile phones. This year’s awards focus honored excellence in expression and design in advertising or marketing distributed or published via mobile phones between April 2006 and March 2007.
This year, the competition comprised four awards divided into two categories, namely Marketing (the Marketing Award) and Creative (the Picture Panel Advertising Award; the Push Advertising Award; the Content Advertising Award). The distribution of the 19 awards granted was as follows: Marketing Category/Marketing Award (6); Creative Category/Picture Panel Advertising Award (7), Creative Category/Content Award (4), Creative Category/Push Award (2). Full details via: D2C