Please take a moment to review our new 5×5.wirelesswatch.jp website. Indeed, The ®evolution Continues. Yoroshiku!
The Nikkei Advertising Research Institute, Nikkei Media Laboratory, and D2 Communications surveyed usage trends by companies using mobile advertising to reach Japanâ€™s more than 97 million mobile phone subscribers. Between February and March of 2007, survey data for advertising expenditure among influential companies was collected by the Nikkei Advertising Research Group from a target group consisting of 1500 leading companies, with 274 companies responding, producing a response rate of 18.3%.
– 13.5% of Companies Used Mobile Advertising in 2006, 51% Used PC Internet
Of the companies responding to the survey, 51.1% conducted advertising on the PC Internet in 2006 (1.9% increase over 2005), as compared to 13.5% on mobile (a 4.1% increase over 2005).
– Digital Advertising Share Increasing Within Overall Advertising Expenditure
Looking at overall advertising expenditure and the percentage spent on each respective medium, top positions were occupied by newspapers (22.9%), TV (19.4%), and magazines (14.2%). PC advertising and mobile Internet combined were classified collectively as â€œdigital advertising,â€ and comprised 7.8%.
– 35.4% Have Company Mobile Sites
When asked about the status of company mobile sites, 35.4% of companies said they had a permanent site, compared to 5.5% who said they had set up a temporary mobile site for campaigns, and 56.9% who said their companies had no mobile site.
Among the pool of companies reporting corporate mobile sites in 2006, 33% said they had also run mobile advertising campaigns. This represents a notable increase of some 12% in just one year over results for the same survey in 2005, when only 20.8% of companies with mobile sites also sponsored mobile advertising. Complete results via D2C
Some sage advise when entering new turf; Stop, Look and Listen.. it’s also good to secure a local guide. Japan is the cradle of mobile civilization – we have been dedicated to this space since 2001 – trust our archives here offer some useful material.
Domestic activities continue to set the pace, and sharp players are looking at global markets. We have hard-earned industry expertise and trusted network of contacts with access to advanced intell. and potential deal flow. Need a lift.. Ok, buckle-up!