Please take a moment to review our new 5×5.wirelesswatch.jp website. Indeed, The ®evolution Continues. Yoroshiku!
Our research partners over at Infinita dug-up a great little nugget here today, a cool new service called Koacheki or Face Check. Launched by J-Magic just one month ago the site has already registered an incredible 15 million requests! Based on face-recognition software announced by Oki Electric late last year, the company scans photos submitted from users cellphones and responds with a link to review their top three celebrity matches. A simple yet brilliant way to gather a massive marketing mail list for advertisers and other more advanced services that J-Magic offers.
According to this post:
Simply email a picture of your face, your friendâ€™s or whoever elseâ€™s from your mobile to firstname.lastname@example.org (for men), email@example.com (for women) or firstname.lastname@example.org (if you donâ€™t really know) â€“ a few seconds later, youâ€™ll receive an email with a link to a page that lists your similarity to three celebrities expressed in percentages (which you can, of course, immediately share with your friends). For example, I look 23% like Japanese actor called Eiji Wentz, who is a quarter German (which I found a bit creepyâ€¦how can this thing tell Iâ€™m German??). The whole thing is based on a face recognition engine developed by OKI Electric Co., which is usually employed for less prosaic purposes (read: security applications).
Now, why is J-Magic doing all this? For one, having 15 million usersâ€™ email addresses and the kind of traffic kaocheki.jp has is a very nice base to run an advertising business model on. Secondly and more importantly, J-Magic also runs eyenowa.jp, a mobile search engine running on image analysis technology (think: send in a picture of anything and weâ€™ll link you to more information on that), which they cross-promote on kaocheki.jp: By leveraging the gimmicky Face Check service, J-Magic is able to drive users to a more advanced product. Clearly, there is a lot of potential in eyenowa for mobile marketing purposes, and J-Magic says they have already signed up two big clients for campaigns.
One would think this kind of service offering could easily work almost anywhere..
Some sage advise when entering new turf; Stop, Look and Listen.. it’s also good to secure a local guide. Japan is the cradle of mobile civilization – we have been dedicated to this space since 2001 – trust our archives here offer some useful material.
Domestic activities continue to set the pace, and sharp players are looking at global markets. We have hard-earned industry expertise and trusted network of contacts with access to advanced intell. and potential deal flow. Need a lift.. Ok, buckle-up!