According to this article on IT Media, Hakuhodo DY Group i-Business Center and IT DeSign have developed a new “Movie QR code,” which incorporates moving video into the design. To personalize the appearance of usual static 2D QR codes, IT DeSign recently developed Design QR which inputs images of logos, characters or photos into the code. Movie QR code takes this concept a step further by incorporating moving images into the design, thus optimizing it for use on video screens, where it promises to be even more effective in attracting the attention of potential scanners.

Apparently Movie QR code works just like standard QR code, any user armed with a reader-equipped cellphone can scan it. On May 21, the companies plan to launch a new type of advertising service built around the use of movie QR code. Details of the service will be announced soon.

Click through to Pink Tentacles post which has more detailes complete with a video sample.. Here. [Also see WWJ's video interview and product demo of Colorzip on TV from 2005 -- Eds]

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1. Google Starts Promoting QR Codes
2. McDonald’s Using QR Codes
3. Feature Film Mobile Marketing
4. NFC Handles Coming to Tokyo Subways
5. JMango Taking QR Codes Global

Some sage advise when entering new turf; Stop, Look and Listen.. it’s also good to secure a local guide. Japan is the cradle of mobile civilization – we have been dedicated to this space since 2001 – trust our archives here offer some useful material.

Domestic activities continue to set the pace, and sharp players are looking at global markets. We have hard-earned industry expertise and trusted network of contacts with access to advanced intell. and potential deal flow. Need a lift.. Ok, buckle-up!