According to this article on IT Media, Hakuhodo DY Group i-Business Center and IT DeSign have developed a new “Movie QR code,” which incorporates moving video into the design. To personalize the appearance of usual static 2D QR codes, IT DeSign recently developed Design QR which inputs images of logos, characters or photos into the code. Movie QR code takes this concept a step further by incorporating moving images into the design, thus optimizing it for use on video screens, where it promises to be even more effective in attracting the attention of potential scanners.
Apparently Movie QR code works just like standard QR code, any user armed with a reader-equipped cellphone can scan it. On May 21, the companies plan to launch a new type of advertising service built around the use of movie QR code. Details of the service will be announced soon.