As announced last November Amp’d Mobile rolled-out in Japan this month via a new portal service designed exclusively for KDDI subscribers. Amp’d Mobile-Japan debuted with its first “Amp’d Original Presentation” called Boston Gyro: The Big League Report provides real-time baseball reports covering Japanese players in the US from sportswriter Dan Shaughnessy of The Boston Globe. All Amp’d Japan content is delivered in Japanese or in English with Japanese subtitles.
Amp’d Mobile’s focus on the 18 to 35 year old demographic has created a unique opportunity to expand the Amp’d Live service internationally, company executives say. “Young people in Tokyo have a lot in common with kids in Toronto and Toledo,” says Bill Stone, president of Amp’d Mobile. “Technology and pop culture have brought the mobile generation together.” Amp’d Mobile international facilities house production studios in which to create original content tailored for the local markets.