If you stop somebody at the streets of Tokyo who is watching digital broadcasting TV on his mobile handset and ask who is his carrier provider, chances are high the answer will be KDDI au. Having started selling its first one-seg model — the Sanyo W33SA (discontinued) — in December 2005, KDDI au expanded its one-seg portfolio to 12 models, resulting in two million units sold as of February 23, 2007. According to GfK Japan, (as quoted in this KDDI press release — Eds) au group has sold more one-seg compatible handsets than its rivals, grabbing 59.96% of the total market share. WWJ has video demo. with one of KDDI’s early 1Seg. enabled models running Here.
The key point that we have kept trying to make is that this broadcast TV service is in fact Digital Terrestrial and not IP-based for in-bound signal, and the picture quality shows. While the carriers 3G network does back-haul for interactive data and, again as mentioned many times in the past, this is a hot space to with Qualcomms MediaFLO trying to enter the Japanese market as well. Clearly the big money folks have done their due-diligence and see a definite revenue model for mobile TV services.