Aurora Lights up Japanese Mobiles
“Live!Aurora” is beaming the sights of the aurora borealis from Alaska straight to mobile phones in Japan. Due to the time zone difference, Japanese consumers can enjoy the sites of the aurora between lunchtime and evening. As well as being able to watch streaming video of northern lights, the site also offers video on demand and still images for download. Offered as a subscription service costing 315 yen per month ($2.60).
By Jan Kuczynski, an analyst at Wireless World Forum