According to a recent article from Nikkei Electronics, Overture and NTT Data have developed a contextual advertisement suite designed for mobile. The companies started distributing their “Contents-Match Mobile” beta version to a mobile portal run by Recruit Japan last week. The story also mentions that this offering claims to be world’s first contextual ad offering developed specifically for mobile phone websites.

Sales from ad display on websites will be shared by Overture, NTT Data and the company managing the website. However, the companies did not specify the ratio of the share. Along with Contents-Match Mobile, NTT Data plans to start marketing blog and SNS analysis reports and other services in April 2007. Continue>>

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Some sage advise when entering new turf; Stop, Look and Listen.. it’s also good to secure a local guide. Japan is the cradle of mobile civilization – we have been dedicated to this space since 2001 – trust our archives here offer some useful material.

Domestic activities continue to set the pace, and sharp players are looking at global markets. We have hard-earned industry expertise and trusted network of contacts with access to advanced intell. and potential deal flow. Need a lift.. Ok, buckle-up!