• Contextual Ad Technology for Mobile

    According to a recent article from Nikkei Electronics, Overture and NTT Data have developed a contextual advertisement suite designed for mobile. The companies started distributing their “Contents-Match Mobile” beta version to a mobile portal run by Recruit Japan last week. The story also mentions that this offering claims to be world’s first contextual ad offering developed specifically for mobile phone websites.

    Sales from ad display on websites will be shared by Overture, NTT Data and the company managing the website. However, the companies did not specify the ratio of the share. Along with Contents-Match Mobile, NTT Data plans to start marketing blog and SNS analysis reports and other services in April 2007. Continue>>

    Posted: 6 February 2007 | Filed: Sign of the Times, Wireless Internet | Feedback | Print |  add to twitter 
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