Building on SoftBank’s TV commercial branding campaign – the company retained Cameron Diaz for a series of spots to coincide with the official patchover from Vodafone in early October – we notice that Brad Pitt has signed-on for round two. Mr. Pitt does not have any lines, the 15sec. TVCM simply blasts ‘Walk This Way’ by Aerosmith as he is seen wandering through what appears to be a crowded street market in Mumbai.

Even though the campaign just started on Nov. 30th there was already a 15sec. TVCM uploaded to YouTube, which will likely be removed – again – due to copyright violation request.

Update: Yup, that ones gone.. how about this version instead..

Related posts:

1. Cameron Diaz pumps Softbank for $8K per minute
2. Otosan – The Iconic SoftBank Mascot
3. Softbank/Vodafone Tie-up & Is the Best-of-Breed 905SH Good Enough?
4. Not Selling Sex on the Japanese Wireless Internet
5. SoftBank Mobile Comes Out Swinging

Some sage advise when entering new turf; Stop, Look and Listen.. it’s also good to secure a local guide. Japan is the cradle of mobile civilization – we have been dedicated to this space since 2001 – trust our archives here offer some useful material.

Domestic activities continue to set the pace, and sharp players are looking at global markets. We have hard-earned industry expertise and trusted network of contacts with access to advanced intell. and potential deal flow. Need a lift.. Ok, buckle-up!