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Archives

November 2, 2006

Brad Pitt Selling for SoftBank

Building on SoftBank’s TV commercial branding campaign – the company retained Cameron Diaz for a series of spots to coincide with the official patchover from Vodafone in early October – we notice that Brad Pitt has signed-on for round two. Mr. Pitt does not have any lines, the 15sec. TVCM simply blasts ‘Walk This Way’ by Aerosmith as he is seen wandering through what appears to be a crowded street market in Mumbai.

Even though the campaign just started on Nov. 30th there was already a 15sec. TVCM uploaded to YouTube, which will likely be removed – again – due to copyright violation request.

Update: Yup, that ones gone.. how about this version instead.. 8-)

Related posts:

  1. Cameron Diaz pumps Softbank for $8K per minute
  2. Otosan – The Iconic SoftBank Mascot
  3. Softbank/Vodafone Tie-up & Is the Best-of-Breed 905SH Good Enough?
  4. Not Selling Sex on the Japanese Wireless Internet
  5. SoftBank Mobile Comes Out Swinging

previous post: Cellphones to Translate Japanese-English |–| next post: Shift Announces Mobile Designers Contest

Some sage advise when entering new turf; Stop, Look and Listen.. it’s also good to secure a local guide. Japan is the cradle of mobile civilization – we have been dedicated to this space since 2001 – trust our archives here offer some useful material.

Domestic activities continue to set the pace, and sharp players are looking at global markets. We have hard-earned industry expertise and trusted network of contacts with access to advanced intell. and potential deal flow. Need a lift.. Ok, buckle-up!

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