eMobile has introduced its new corporate logo along with a deployment schedule to commence mobile operations in March 2007. The company was allocated spectrum in the 1.7-GHz band and will initally offer services, only via HSDPA data cards, in major population areas of Nagoya, Osaka and Tokyo. Their plan calls for agressive network infrastructure development, at an estimated $2 bn, and providing embedded smartphone devices by fiscal 2008.

Their proposed pricing structure for high-speed mobile data services will be interesting – the company will need to offer attractive flat-rate plans combined with decent connectivity, especially in Tokyo, in order to secure their targeted 3 million customers by fiscal 2010.

Related posts:

1. eMobile Unveils SmartPhone & Flat-rate Price Plan
2. Emobile Launches Mobile Broadband
3. Japan Handset Makers Gearing Up
4. Barefoot Software launch Australian Swimsuit Edition-Free mobile service
5. Enfour Announces Launch of GlobalNavi 3G Mobile Data Service

Some sage advise when entering new turf; Stop, Look and Listen.. it’s also good to secure a local guide. Japan is the cradle of mobile civilization – we have been dedicated to this space since 2001 – trust our archives here offer some useful material.

Domestic activities continue to set the pace, and sharp players are looking at global markets. We have hard-earned industry expertise and trusted network of contacts with access to advanced intell. and potential deal flow. Need a lift.. Ok, buckle-up!