eMobile Gearing Up for Service Launch

eMobile has introduced its new corporate logo along with a deployment schedule to commence mobile operations in March 2007. The company was allocated spectrum in the 1.7-GHz band and will initally offer services, only via HSDPA data cards, in major population areas of Nagoya, Osaka and Tokyo. Their plan calls for agressive network infrastructure development, at an estimated $2 bn, and providing embedded smartphone devices by fiscal 2008.

Their proposed pricing structure for high-speed mobile data services will be interesting - the company will need to offer attractive flat-rate plans combined with decent connectivity, especially in Tokyo, in order to secure their targeted 3 million customers by fiscal 2010.