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Archives

October 5, 2006

Mobile TV Embedded e-Coupon System

Nippon Television Network (NTV) and NTT DoCoMo have jointly developed a system to distribute and store video-embedded e-coupons and e-cards to and in cellular phones capable of receiving one-seg terrestrial digital broadcasting. The system uses the one-seg data broadcasting band to automatically store broadcasting program information in a one-seg-capable handset regardless of whether or not it displays broadcast video. NTV and DoCoMo are considering distributing location-dependent coupons and coupons intended for users with target attributes.

The scheme allows users to receive e-coupons and various information such as recipes embedded with a cooking scene and sports player cards with an embedded video message.

Compatible with Torca, DoCoMo’s service that allows e-coupons and shop information to be stored in Osaifu Keitai FeliCa chip-equipped handsets, the new system enables users to use e-coupons and e-cards simply by placing their handsets close to a Torca reader/writer. Via: Japan Corporate News

Related posts:

  1. DoCoMo Acquires Stake in NTV
  2. Embedded Linux for New Archos PDA
  3. Family Mart AR Coupon Campaign
  4. NTT DoCoMo, Nippon TV Form Business Tie-Up
  5. Fujitsu Develops Invisible Embedded Data Image Technology for Mobile Devices

previous post: KDDI Releases Two New Handsets |–| next post: DoCoMo September Presser: Nakamura Emphasizes 3G Coverage

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