Nippon Television Network (NTV) and NTT DoCoMo have jointly developed a system to distribute and store video-embedded e-coupons and e-cards to and in cellular phones capable of receiving one-seg terrestrial digital broadcasting. The system uses the one-seg data broadcasting band to automatically store broadcasting program information in a one-seg-capable handset regardless of whether or not it displays broadcast video. NTV and DoCoMo are considering distributing location-dependent coupons and coupons intended for users with target attributes.

The scheme allows users to receive e-coupons and various information such as recipes embedded with a cooking scene and sports player cards with an embedded video message.

Compatible with Torca, DoCoMo’s service that allows e-coupons and shop information to be stored in Osaifu Keitai FeliCa chip-equipped handsets, the new system enables users to use e-coupons and e-cards simply by placing their handsets close to a Torca reader/writer. Via: Japan Corporate News

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Some sage advise when entering new turf; Stop, Look and Listen.. it’s also good to secure a local guide. Japan is the cradle of mobile civilization – we have been dedicated to this space since 2001 – trust our archives here offer some useful material.

Domestic activities continue to set the pace, and sharp players are looking at global markets. We have hard-earned industry expertise and trusted network of contacts with access to advanced intell. and potential deal flow. Need a lift.. Ok, buckle-up!