Sony Ericsson today announced a new promotional space for developing artists called M-Buzz. The initiative will use Sony Ericsson’s established PlayNow service, which has been enhanced to include full-track music and allows consumers to download music to Sony Ericsson phones in just four clicks. M-Buzz will go live on 2 October and downloadable content will be made available, in a phased approach, in 20 markets which already offer secure full-track over-the-air music download services.
Sony Ericsson also announced they have entered into a partnership with Sony/ATV Music Publishing and will initially showcase a limited number of artists and bands each month hand-picked from the Sony/ATV worldwide roster.
It will initially offer content for download to the phone with new commercial aspects being developed later as additional features are incorporated into the M-Buzz space. The first phones offering M-Buzz will be the W850 and W950 Walkman phones, announced earlier this year and scheduled to ship in European, Asian and Latin American markets during the second half of 2006.