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Sony Ericsson today announced a new promotional space for developing artists called M-Buzz. The initiative will use Sony Ericsson’s established PlayNow service, which has been enhanced to include full-track music and allows consumers to download music to Sony Ericsson phones in just four clicks. M-Buzz will go live on 2 October and downloadable content will be made available, in a phased approach, in 20 markets which already offer secure full-track over-the-air music download services.
Sony Ericsson also announced they have entered into a partnership with Sony/ATV Music Publishing and will initially showcase a limited number of artists and bands each month hand-picked from the Sony/ATV worldwide roster.
It will initially offer content for download to the phone with new commercial aspects being developed later as additional features are incorporated into the M-Buzz space. The first phones offering M-Buzz will be the W850 and W950 Walkman phones, announced earlier this year and scheduled to ship in European, Asian and Latin American markets during the second half of 2006.
Some sage advise when entering new turf; Stop, Look and Listen.. it’s also good to secure a local guide. Japan is the cradle of mobile civilization – we have been dedicated to this space since 2001 – trust our archives here offer some useful material.
Domestic activities continue to set the pace, and sharp players are looking at global markets. We have hard-earned industry expertise and trusted network of contacts with access to advanced intell. and potential deal flow. Need a lift.. Ok, buckle-up!