Seems we were not on the VIP invitation list, at least NikkeiBP made it, to attend this recent Tokyo Fashion Show event featuring the latest styles targeted at Ginza shoppers here for fall 2006. However, the Sony Ericsson W43S was front and center with the all girl hip-hop group YA-KYIM on the catwalk singing their signature theme for the handsets new TV ad campaign.

According to the Nikkei article it appears that MTV and Sony Ericsson will also launch a so-called CREATIVE TREASURE BOX 2006 – “Open the key to the conception” ad campaign. Apparently the W43S will have dedicated show space at the newly opened (and uber-trendy) Omotesando Hills shopping complex for one week starting October 15. The Sony Ericsson “Style-Up” front panel emits light from 12 LED’s with a targeted collection of over 100 custom panels to choose from created by “famous domestic and International designers”. If you’re in town (and can’t wait) we expect to see the collection on display at CEATEC in Tokyo the first week of October.

Related posts:

1. Sony Ericsson at GITEX 2006
2. Sony Ericsson 3G Handset Delayed
3. Sony-Ericsson Acquires Putian Mobile
4. Sony Ericsson Triples 3Q Profit
5. Sony Ericsson Releases M600 Series

Some sage advise when entering new turf; Stop, Look and Listen.. it’s also good to secure a local guide. Japan is the cradle of mobile civilization – we have been dedicated to this space since 2001 – trust our archives here offer some useful material.

Domestic activities continue to set the pace, and sharp players are looking at global markets. We have hard-earned industry expertise and trusted network of contacts with access to advanced intell. and potential deal flow. Need a lift.. Ok, buckle-up!