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  • Japan Mobile Marketing Survey Results

    Recent survey from InfoPlant: 58.4% of respondents say they use mobile coupons and discounts more than once per month, with the main methods of access via leaflets and direct mail (63.3%), free papers (55%), and the mobile Internet (47.3%). The majority of respondents reported using mobile coupons or discounts 2-3 times per month (26.9%), followed by approximately 1 time per month (25.4%) and 1 time every 2-3 months (20.5%). In addition, 58.4% reported using them an average of about once per month, including some who used them more than once per week. Looked at by gender, females were more likely than males to use mobile coupons more than once per month.

    The following is a survey conducted on mobile coupon usage in Japan. It was conducted by the Internet-based DTR (Desktop Research) service from INFO PLANT Co., Ltd. Data was collected via a nationwide survey of mobile phone users from the Toku-suru menu on NTT DoCoMo i-mode, and based on valid responses from 6,846 users during a one-week period between March 7 - March 14, 2006. See the full results here.

    Posted: 29 August 2006 | Filed: Japan Market, Wireless Internet | Feedback | Print |
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