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Pantech Group, South Korea’s No. 2 mobile phone maker, has signed an agreement to ship it’s second 3G model to KDDI in a deal pegged at $110 million. The A1406PT handset will be available in September targeting middle-aged and elderly Japanese consumers, Pantech said in a statement. The agreement comes six months after Pantech offered its A1405PT model, the first shipment to Japan by a Korean cellphone maker.
The A1406PT adds security and convenience functions. Three one-touch dial keys under the main display allow users to dial three different numbers with a single keystroke. The phone also has a 2.4-inch LCD screen and an emergency security alarm activated via a button on front of the handset.
Other features on the A1406PT include a 1.3 mega pixel camera supporting video clip recording and viewing, MP3 ringtone, email and EZweb. Pantech plans to release the product in lighter colors, in white and pink.
[what was interesting about this press release was the level of detail provided in the announcement about the sales volume of their first model shipped and estimated dollar value on the new deal -- Eds]
“Pantech signed an agreement last year to supply third-generation mobile phones to KDDI under the Pantech and au brand names, the first time that a Korean manufacturer had ever entered the Japanese handset market. The first Pantech phone – the A1405PT – has set records with sales of over 300,000 units since it was first launched last December.”
PR Via: Telephoney World
Some sage advise when entering new turf; Stop, Look and Listen.. it’s also good to secure a local guide. Japan is the cradle of mobile civilization – we have been dedicated to this space since 2001 – trust our archives here offer some useful material.
Domestic activities continue to set the pace, and sharp players are looking at global markets. We have hard-earned industry expertise and trusted network of contacts with access to advanced intell. and potential deal flow. Need a lift.. Ok, buckle-up!