Mobile Research with goo, a project run by goo research and Japan.internet.com, announced the results of their Mobile Search study. 1083 mobile users in Japan participated in the poll, 43.4% male and 56.6% female. 78% answered that they browse web site using mobile phone, and 44% answered that they have clicked the ads on mobile search sites.

Yahoo mobile is the most popular search site with 66%, 34% use what’s on the menu, and 27% prefer Google mobile search.

Via: Multilingual-Search

Related posts:

1. Google Tests Mobile Ads in Japan
2. Yahoo Japan Gets Cirius for LBS Ads
3. Corporate Use of Mobile Ads
4. Survey Shows 40% Use Mobile Search Daily
5. Japan Mobile Users Survey

Some sage advise when entering new turf; Stop, Look and Listen.. it’s also good to secure a local guide. Japan is the cradle of mobile civilization – we have been dedicated to this space since 2001 – trust our archives here offer some useful material.

Domestic activities continue to set the pace, and sharp players are looking at global markets. We have hard-earned industry expertise and trusted network of contacts with access to advanced intell. and potential deal flow. Need a lift.. Ok, buckle-up!