Sharp Corp. said Friday that it will start selling later this month in Europe two new 3G models specifically designed for that market. The Osaka-based consumer electronics maker, known for its “Aquos” brand LCD TVs, will supply the new mobile phone handsets to Vodafone Group Plc, a Sharp spokesman said. He declined to comment on the price tag, which will reportedly be set in the EUR150 to EUR200 range, on par with similar cellphones sold in Europe.

The company’s foray into the European 3G market reflects its efforts to improve cost competitiveness, which has limited profits at Japanese makers’ overseas handset operations. For this fiscal year ending March 2006, Sharp is targeting a 10% rise in sales to 13 million handsets worldwide. Of that total, the company predicts overseas sales will make up 4.2 million handsets, up 13%. Continue>>

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Some sage advise when entering new turf; Stop, Look and Listen.. it’s also good to secure a local guide. Japan is the cradle of mobile civilization – we have been dedicated to this space since 2001 – trust our archives here offer some useful material.

Domestic activities continue to set the pace, and sharp players are looking at global markets. We have hard-earned industry expertise and trusted network of contacts with access to advanced intell. and potential deal flow. Need a lift.. Ok, buckle-up!