Dentsu, Mitsubishi Establish Anime JV

Dentsu Inc. and Mitsubishi Corporation announced today that they will form a business alliance encompassing the production, sale and rights management of Japanese animated works in Japan and globally. Dentsu brings to this partnership significant capabilities in content and creative production in Japan, while Mitsubishi Corporation has built a strong track record in the export of Japanese animated works, particularly focusing on children’s animation. The partners have agreed to actively cooperate in developing businesses that utilize such new media as the Internet and mobile devices.

Dentsu and Mitsubishi Corporation have, up to now, pursued independent business operations involving the sale and rights management of Japanese animated works, both directly and through their respective subsidiaries. Against a background of worldwide popularity enjoyed by Japanese animation in recent years, Dentsu and Mitsubishi Corporation have decided to embark on a strategic business alliance in this field. Through this alliance, the partners aim to build an integrated business model focusing on all areas related to the animation businesses, from production to global sales and rights management. Simultaneously, they will strive to accelerate the development of high-quality works, in an effort to expand the business in Japan and internationally. Continue>>