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A blast of press releases from all three mobile operators in Japan came though just now stating: “NTT DoCoMo, Inc. and its eight regional subsidiaries, KDDI Corporation, Okinawa Cellular Telephone Company, and Vodafone K.K. today announced the basic procedures for customers to switch mobile phone operators under the Mobile Number Portability (MNP) system, which is scheduled for implementation by November 1, 2006.” (WWJ subscribers log in for details.) Â
1. Overview of Mobile Number Portability (MNP)
MNP makes it possible for customers to retain the number used with their current operator (Donor Operator) after concluding a contract with a new operator (Recipient Operator).
2. Main Procedures
Currently, customers changing mobile phone operators must cancel their existing contract at one shop and conclude the new contract at a different shop. MNP will make it possible both to cancel the Donor Operator contract and conclude the Recipient Operator contract with one visit to a Recipient Operator shop, providing they complete an MNP Pre-registration Application with the Donor Operator, either by phone or Internet (or at a Donor Operator shop, if preferred). The procedures at the Recipient Operator shop are expected to take no more than a few hours.
The main steps are as follows:
1. Customer submits MNP Pre-registration Application to Donor Operator.
2. Donor Operator explains cancellation and MNP procedures, then issues MNP Pre-registration Code.
3. Customer takes Code to Recipient Operator shop and applies for new contract.
4. Donor Operator cancels contract after verifying Code sent by Recipient Operator.
5. Recipient Operator processes application and customer receives new handset.
3. Precautions when Switching Operators under MNP
When canceling a Donor Operator contract and applying for a Recipient Operator contract, customers are advised to note the following:
- The e-mail address issued by the Donor Operator cannot continue to be used.
- Services offered by the Donor Operator (billing plans, discount services, etc.) can no longer be used once the contract is cancelled.
- In some cases, customers? unused e-money and services of certain content providers may no longer be usable.
- Customers subscribing to yearly discounts and other discount services may incur separate charges in line with cancellations.
- Switching operators requires use of a Recipient Operator mobile handset.
Some sage advise when entering new turf; Stop, Look and Listen.. it’s also good to secure a local guide. Japan is the cradle of mobile civilization – we have been dedicated to this space since 2001 – trust our archives here offer some useful material.
Domestic activities continue to set the pace, and sharp players are looking at global markets. We have hard-earned industry expertise and trusted network of contacts with access to advanced intell. and potential deal flow. Need a lift.. Ok, buckle-up!