Faith Inc. have announced they will take the lead position in a joint venture with game publishers Taito and Square Enix. The three companies have founded a new company, Brave Inc., capitalized at 80 mn yen, with 1,600 shares issued and 14 full-time employees. The holding structure shows 60 percent was invested by Faith Inc., 30 percent from Taito and the remaining 10 percent coming from Square Enix.

Brave will focus on a few different areas. First, it will have a content promotion and distribution business for ringtones and downloadable karaoke tracks. Brave will also work with music and movie studios to fund and produce their projects, and develop user communities around those movies and recording artists. The new company will start up operations at the end of this month.

Related posts:

1. Square Enix to Acquire Taito
2. Square Enix Targets Smartphone Games
3. Square Enix Final Fantasy Brigade
4. Nokia & Taito Join for Cell Phone Karaoke
5. Major Shake-up at Faith

Some sage advise when entering new turf; Stop, Look and Listen.. it’s also good to secure a local guide. Japan is the cradle of mobile civilization – we have been dedicated to this space since 2001 – trust our archives here offer some useful material.

Domestic activities continue to set the pace, and sharp players are looking at global markets. We have hard-earned industry expertise and trusted network of contacts with access to advanced intell. and potential deal flow. Need a lift.. Ok, buckle-up!