Google Tests Mobile Ads in Japan
Google Tests Mobile Ads in Japan

Google Tests Mobile Ads in Japan

Google Tests Mobile Ads in Japan

According to an article by Bloomberg, Google has successfully tested advertising on mobile phones in Japan, signaling a new revenue opportunity for the company. “Mobile internet usage is fairly high” in Japan, Deep Nishar, a Google product manager, said in an interview at the CTIA Wireless 2006 trade show in Las Vegas. “We’ve had a fairly successful trial of mobile text ads there.

Update: See announcement posted at Google Press Center

Software that uses the geographic positioning features of cell phones will also be developed at Mountain View, California- based Google, Nishar said. That will let a user search for nearby businesses without specifying his own location. Advertisers may be willing to pay more for cell-phone ads than for those shown on computers because mobile consumers may be closer to making a purchase, Nishar said. Continue>>