Google Tests Mobile Ads in Japan

According to an article by Bloomberg, Google has successfully tested advertising on mobile phones in Japan, signaling a new revenue opportunity for the company. “Mobile internet usage is fairly high” in Japan, Deep Nishar, a Google product manager, said in an interview at the CTIA Wireless 2006 trade show in Las Vegas. “We’ve had a fairly successful trial of mobile text ads there.

Update: See announcement posted at Google Press Center

Software that uses the geographic positioning features of cell phones will also be developed at Mountain View, California- based Google, Nishar said. That will let a user search for nearby businesses without specifying his own location. Advertisers may be willing to pay more for cell-phone ads than for those shown on computers because mobile consumers may be closer to making a purchase, Nishar said. Continue>>