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According to an article by Bloomberg, Google has successfully tested advertising on mobile phones in Japan, signaling a new revenue opportunity for the company. “Mobile internet usage is fairly high” in Japan, Deep Nishar, a Google product manager, said in an interview at the CTIA Wireless 2006 trade show in Las Vegas. “We’ve had a fairly successful trial of mobile text ads there.
Update: See announcement posted at Google Press Center
Software that uses the geographic positioning features of cell phones will also be developed at Mountain View, California- based Google, Nishar said. That will let a user search for nearby businesses without specifying his own location. Advertisers may be willing to pay more for cell-phone ads than for those shown on computers because mobile consumers may be closer to making a purchase, Nishar said. Continue>>
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Some sage advise when entering new turf; Stop, Look and Listen.. it’s also good to secure a local guide. Japan is the cradle of mobile civilization – we have been dedicated to this space since 2001 – trust our archives here offer some useful material.
Domestic activities continue to set the pace, and sharp players are looking at global markets. We have hard-earned industry expertise and trusted network of contacts with access to advanced intell. and potential deal flow. Need a lift.. Ok, buckle-up!