Bridging the Mobile Gaming Divide

Despite all the effort WWJ has put into finding and covering software developers that have successfully transitioned out of Japan’s navel-gazing mobile market to markets elsewhere, I must admit we haven’t found thousands. Or even dozens. But one of them is Shinjuku, Tokyo-based G-mode, and this week the Japanese mobile game maker and its Dublin, Ireland-based partner Upstart Games said four IQ-enhancing games, already popular in Japan, would be distributed in the US and Europe via Upstart. The news underscores the profits to be found when forward-thinking mobile players work hard to bridge the wireless culture divide.

Upstart’s CEO Barry O’Neil told WWJ that the company has been planning to launch a brain training game for mobile since the runaway success of the genre in Japan late last year. Ironically, the Irish side was initially skeptical that such a narrow niche could win operator interest in Europe or the US. “We’ve a relationship with G-mode dating back to last year, and their Right Brain Paradise was something we’d looked at in the past, but felt gaining operator support could be difficult. Now that the genre is becoming more widely known we felt the time was right to introduce this mobile series,” he wrote in an email yesterday.

The three-game series, dubbed, “I.Q. Academy” is intended to help get players’ brains in shape by offering games designed to exercise the brain’s right side and improve spatial, visual and cognitive skills in the player. I.Q. Academy is based on G-mode’s hyperpopular ‘Right Brain Paradise’ series, which, according to the company, has sold almost two million downloads. The series is expected to launch in Europe and the US in the coming months (WWJ subscribers log in for full article).