KDDI have just announced [in Japanese] a new service that combines their Osaifu Keitai (wallet phone) service with the popular EZ-Navi GPS function. Users will be able to browse their mobile phone for locations that accept EZ FeliCa transactions and then request map directions to guide them there. The Ready Go! campaign will promote use of this system between March 1st and April 30th, with prizes including “Beauty” trips to Korea, onsen (spa) vacations and Edy e-cash certificates. The company offers five fully enabled handset models and this announcement reinforces our main points in this recent article about KDDI/au’s competitive edge in Japan.

Related posts:

1. KDDI Announces EZ-Felica Wallet Cell Phone Service
2. KDDI Announces Mobile FeliCa
3. Felica TownPocket Project
4. Vodafone & bitWallet agree on Mobile FeliCa
5. Japan Ready to Launch Cellphone P2P Digital Cash

Some sage advise when entering new turf; Stop, Look and Listen.. it’s also good to secure a local guide. Japan is the cradle of mobile civilization – we have been dedicated to this space since 2001 – trust our archives here offer some useful material.

Domestic activities continue to set the pace, and sharp players are looking at global markets. We have hard-earned industry expertise and trusted network of contacts with access to advanced intell. and potential deal flow. Need a lift.. Ok, buckle-up!