DoCoMo said today that it has agreed with Nippon Television Network Corp. (NTV) on a business tie-up to develop content and related services that combine mobile communications and conventional TV programs. Under the agreement, the companies will form a seven-year limited liability partnership, D.N. dream partners LLP, on April 3, 2006 (tentative), with DoCoMo investing five billion yen and NTV five billion yen. The partnership will invest in content and also develop content itself, including TV programs that can be viewed with mobile phones. 

In addition, the two companies will jointly study new business opportunities, including a service that combines so-called “One-segment” terrestrial digital broadcasting that will begin in Japan this spring, and i-mode? services, as well as content developed by NTV for DoCoMo’s conventional services such as V-Live? video streaming and i-motion? video clip distribution services. NTV entertainment events with special activities for users of “Osaifu-Keitai” phones equipped with IC chips are also planned. Continue

Related posts:

1. Sony and NTT DoCoMo Form Joint Venture Co. for FeliCa Business
2. DoCoMo and Kadokawa to Form Alliance
3. Sony, NTT DoCoMo to Form Joint Venture
4. mmO2 AND NTT DoCoMo ANNOUNCE AGREEMENT ON i-mode
5. DoCoMo and StarHub Form Strategic Partnership for i-mode in Singapore

Some sage advise when entering new turf; Stop, Look and Listen.. it’s also good to secure a local guide. Japan is the cradle of mobile civilization – we been been dedicated to this space since 2001 – trust our archives here offer some useful material.

Domestic activities continue to set the pace, and sharp players are looking at global markets. We have hard-earned industry expertise and trusted network of contacts with access to advanced intell. and potential deal flow. Need a lift.. Ok, buckle-up!