Online market researcher Info Plant has announced the results of a survey of 6,366 men and women on how people use paid mobile sites. The company conducted the survey from December 23 to January 3. When asked about how many paid sites they have used, 24.8% of the respondents answered “one”, followed by “two” (17.8%) and “three” (16.2%). By gender, more women than men have paid for mobile sites (80.0% vs. 74.6%). By age, about 80% of the men in their 20s and the women in their 20s to 40s have paid for a mobile site.  

When asked about what kind of paid site they have accessed, 44.1% replied “ring tones”, followed by “games” (32.8%), “music, movies and entertainment” (27.4%), and “Chaku-uta ring songs” (22.6%). By gender, both men and women named “ring tones” most (40.1% and 46.4%, respectively). Among men, “games” and “Chaku-uta” followed (37.3% and 20.6%, respectively), while “music, movies and entertainment” (31.6%) and “games” (30.2%) were the second and third choices for women. Continue

Related posts:

1. Info Plant Mobile Users Survey
2. Japan Mobile Social Gaming Survey
3. InfoPLANT’s Handset Market Survey
4. Desirable Mobile Services for the Future
5. 93% Subscribe to Mobile Magazines

Some sage advise when entering new turf; Stop, Look and Listen.. it’s also good to secure a local guide. Japan is the cradle of mobile civilization – we have been dedicated to this space since 2001 – trust our archives here offer some useful material.

Domestic activities continue to set the pace, and sharp players are looking at global markets. We have hard-earned industry expertise and trusted network of contacts with access to advanced intell. and potential deal flow. Need a lift.. Ok, buckle-up!