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Online market researcher Info Plant has released the results of a survey on cell-phone functions and services. The company conducted a survey of 7,905 NTT DoCoMo i-mode users nationwide, 12-23 December 2005. When asked which functions and services they usually use that are available on their handsets, 85.4 percent of respondents answered “alarm,” followed by 83.3 percent for “camera (for still images)” and 81.6 percent for “ring tone.” When asked which functions and services they wish to have, the top favorite was “TV,” followed by “GPS navigation” and “pass/ticket for train and bus;” “key,” “ID card,” and “anti-crime buzzer,” were among the top 10 answers.
By age, both men and women 19 or younger reported using “infrared data communication,” “music player,” and “Chaku-Uta/Chaku-Motion” more frequently, and more women in this age category chose “Deco-mail” than any other age groups.
By sex, there were more women than men who mentioned such categories as “camera (for still images)” (88.3 vs. 74.6 percent), “calculator” (85.8 vs. 69.6 percent), “infrared data communication” (51.0 vs. 37.6 percent), and “Deco-mail (a mobile version of HTML mail)” (46.4 vs. 22.8 percent).
On the other hand, more men than women cited “i-appli service, other than games” and “FeliCa e-money service.”
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