Cellcom Israel Ltd. reports that it has 50,000 i-mode subscribers three months after launch. Since their i-mode roll-out in September, Cellcom has been adding content, which now includes 96 Israeli websites and access to 80,000 foreign websites. Cellcom said most new i-mode subscribers since the launch of the service use it extensively, although it should be kept in mind that most services are given free during the first months of use.
Cellcom head of customer service David Laron said, “Cellcom is continuing to invest in i-mode. Its penetration is based on a combination of the range of content, the variety of handsets, and a user-friendly interface. i-mode-capable handsets were heavily represented in gift telephone campaigns.” Continue