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Cellcom Israel Ltd. reports that it has 50,000 i-mode subscribers three months after launch. Since their i-mode roll-out in September, Cellcom has been adding content, which now includes 96 Israeli websites and access to 80,000 foreign websites. Cellcom said most new i-mode subscribers since the launch of the service use it extensively, although it should be kept in mind that most services are given free during the first months of use. Â
Cellcom head of customer service David Laron said, “Cellcom is continuing to invest in i-mode. Its penetration is based on a combination of the range of content, the variety of handsets, and a user-friendly interface. i-mode-capable handsets were heavily represented in gift telephone campaigns.” Continue
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