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November 10, 2005
Japan Mobile Users Survey
InfoPlant performed a survey of mobile phone users, carried out through the main menus of internet-enabled phones from DoCoMo, au and Vodafone which was at least somewhat focused on flat-rate data trends [.pdf in Japanese]. 16,833 people replied during the survey, 67.4% of respondents were female, and iMode users, Ezweb users and Vodafone Live! users were 57.4%, 20.9% and 21.7% respectively. WWJ subscribers login for the English translation.
Q1: Tell me how often you access sites from your mobile phone
| All | Male | Female | |
| About every day | 73.8% | 76.7% | 72.5% |
| Four or five days a week | 10.4% | 9.4% | 10.9% |
| Two or three days a week | 10.9% | 9.5% | 11.6% |
| About one day a week | 3.1% | 3.1% | 3.2% |
| Less than that | 1.6% | 1.3% | 1.8% |
Not surprisingly, the younger the user, the more frequently they accessed.
Q2: Are you on a flat-rate packet plan? (ie, unlimited internet access)
| All | Male | Female | |
| My phone supports it, and I’m using it | 58.0% | 59.9% | 57.1% |
| My phone supports it, but I’m not on it, but want to change to it | 12.3% | 11.5% | 12.7% |
| My phone supports it, but I’m not on it, and won’t change to it | 5.9% | 6.2% | 5.8% |
| My phone doesn’t support it, but want to change to one that does | 20.8% | 19.4% | 21.6% |
| My phone doesn’t support it, and won’t change to one that does | 2.9% | 3.0% | 2.9% |
Breaking down the table in Q1 by usage of inlimited access plans, we get:
| Unlimited access users | Not unlimited access users | |
| About every day | 85.7% | 57.5% |
| Four or five days a week | 6.8% | 15.5% |
| Two or three days a week | 5.5% | 18.4% |
| About one day a week | 1.3% | 5.7% |
| Less than once a week | 0.7% | 3.0% |
Q3: For unlimited access user, compared with before you started the service, what has increased? (Sample size=9,764; Multiple answer)
| All | Male | Female | |
| Site Access Frequency | 87.4% | 89.7% | 86.2% |
| Time spent at a particular site | 60.0% | 62.2% | 58.9% |
| Number of games downloaded | 29.0% | 32.7% | 27.1% |
| Number of non-game applets downloaded | 20.1% | 25.0% | 17.7% |
| Number of ring tones downloaded | 45.6% | 46.5% | 45.1% |
| Number of pay sites registered with | 12.5% | 12.6% | 12.4% |
| Number of mails sent and received | 36.9% | 37.2% | 36.8% |
| Number of times done shopping from mobile | 14.3% | 9.8% | 16.7% |
| No change in particular | 4.0% | 3.3% | 4.3% |
The age breakdown has a couple of interesting spikes – ring tone download for teenagers is almost 50% more the next age group, and mail usage is about 25% to 30% higher for them too.
Q3A: For not unlimited access user, compared with before you started the service, what do you think might increase? (Sample size=7,069; Multiple answer)
| All | Male | Female | |
| Site Access Frequency | 66.9% | 63.6% | 68.4% |
| Time spent at a particular site | 35.6% | 34.8% | 36.0% |
| Number of games downloaded | 29.7% | 32.9% | 28.2% |
| Number of non-game applets downloaded | 17.6% | 20.6% | 16.3% |
| Number of ring tones downloaded | 41.2% | 36.8% | 43.2% |
| Number of pay sites registered with | 7.9% | 7.5% | 8.1% |
| Number of mails sent and received | 26.0% | 23.6% | 27.1% |
| Number of times done shopping from mobile | 9.8% | 6.9% | 11.2% |
| No change in particular | 12.1% | 15.2% | 10.8% |
Via: Seronchousa
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