Japan Mobile Users Survey

InfoPlant performed a survey of mobile phone users, carried out through the main menus of internet-enabled phones from DoCoMo, au and Vodafone which was at least somewhat focused on flat-rate data trends [.pdf in Japanese]. 16,833 people replied during the survey, 67.4% of respondents were female, and iMode users, Ezweb users and Vodafone Live! users were 57.4%, 20.9% and 21.7% respectively. WWJ subscribers login for the English translation.

Q1: Tell me how often you access sites from your mobile phone

	All	Male	Female
About every day	73.8%	76.7%	72.5%
Four or five days a week	10.4%	9.4%	10.9%
Two or three days a week	10.9%	9.5%	11.6%
About one day a week	3.1%	3.1%	3.2%
Less than that	1.6%	1.3%	1.8%

Not surprisingly, the younger the user, the more frequently they accessed.

Q2: Are you on a flat-rate packet plan? (ie, unlimited internet access)

	All	Male	Female
My phone supports it, and I’m using it	58.0%	59.9%	57.1%
My phone supports it, but I’m not on it, but want to change to it	12.3%	11.5%	12.7%
My phone supports it, but I’m not on it, and won’t change to it	5.9%	6.2%	5.8%
My phone doesn’t support it, but want to change to one that does	20.8%	19.4%	21.6%
My phone doesn’t support it, and won’t change to one that does	2.9%	3.0%	2.9%

Breaking down the table in Q1 by usage of inlimited access plans, we get:

	Unlimited access users	Not unlimited access users
About every day	85.7%	57.5%
Four or five days a week	6.8%	15.5%
Two or three days a week	5.5%	18.4%
About one day a week	1.3%	5.7%
Less than once a week	0.7%	3.0%

Q3: For unlimited access user, compared with before you started the service, what has increased? (Sample size=9,764; Multiple answer)

	All	Male	Female
Site Access Frequency	87.4%	89.7%	86.2%
Time spent at a particular site	60.0%	62.2%	58.9%
Number of games downloaded	29.0%	32.7%	27.1%
Number of non-game applets downloaded	20.1%	25.0%	17.7%
Number of ring tones downloaded	45.6%	46.5%	45.1%
Number of pay sites registered with	12.5%	12.6%	12.4%
Number of mails sent and received	36.9%	37.2%	36.8%
Number of times done shopping from mobile	14.3%	9.8%	16.7%
No change in particular	4.0%	3.3%	4.3%

The age breakdown has a couple of interesting spikes - ring tone download for teenagers is almost 50% more the next age group, and mail usage is about 25% to 30% higher for them too.

Q3A: For not unlimited access user, compared with before you started the service, what do you think might increase? (Sample size=7,069; Multiple answer)

	All	Male	Female
Site Access Frequency	66.9%	63.6%	68.4%
Time spent at a particular site	35.6%	34.8%	36.0%
Number of games downloaded	29.7%	32.9%	28.2%
Number of non-game applets downloaded	17.6%	20.6%	16.3%
Number of ring tones downloaded	41.2%	36.8%	43.2%
Number of pay sites registered with	7.9%	7.5%	8.1%
Number of mails sent and received	26.0%	23.6%	27.1%
Number of times done shopping from mobile	9.8%	6.9%	11.2%
No change in particular	12.1%	15.2%	10.8%

Via: Seronchousa

Tags: DoCoMo, ezweb, Game, Vodafone

Posted: 10 November 2005 | Filed: Japan Market, Mobile Users | Feedback | Print |

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