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Japan Mobile Users Survey
InfoPlant performed a survey of mobile phone users, carried out through the main menus of internet-enabled phones from DoCoMo, au and Vodafone which was at least somewhat focused on flat-rate data trends [.pdf in Japanese]. 16,833 people replied during the survey, 67.4% of respondents were female, and iMode users, Ezweb users and Vodafone Live! users were 57.4%, 20.9% and 21.7% respectively. WWJ subscribers login for the English translation.
Q1: Tell me how often you access sites from your mobile phone
All Male Female About every day 73.8% 76.7% 72.5% Four or five days a week 10.4% 9.4% 10.9% Two or three days a week 10.9% 9.5% 11.6% About one day a week 3.1% 3.1% 3.2% Less than that 1.6% 1.3% 1.8% Not surprisingly, the younger the user, the more frequently they accessed.
Q2: Are you on a flat-rate packet plan? (ie, unlimited internet access)All Male Female My phone supports it, and I’m using it 58.0% 59.9% 57.1% My phone supports it, but I’m not on it, but want to change to it 12.3% 11.5% 12.7% My phone supports it, but I’m not on it, and won’t change to it 5.9% 6.2% 5.8% My phone doesn’t support it, but want to change to one that does 20.8% 19.4% 21.6% My phone doesn’t support it, and won’t change to one that does 2.9% 3.0% 2.9% Breaking down the table in Q1 by usage of inlimited access plans, we get:Unlimited access users Not unlimited access users About every day 85.7% 57.5% Four or five days a week 6.8% 15.5% Two or three days a week 5.5% 18.4% About one day a week 1.3% 5.7% Less than once a week 0.7% 3.0% Q3: For unlimited access user, compared with before you started the service, what has increased? (Sample size=9,764; Multiple answer)All Male Female Site Access Frequency 87.4% 89.7% 86.2% Time spent at a particular site 60.0% 62.2% 58.9% Number of games downloaded 29.0% 32.7% 27.1% Number of non-game applets downloaded 20.1% 25.0% 17.7% Number of ring tones downloaded 45.6% 46.5% 45.1% Number of pay sites registered with 12.5% 12.6% 12.4% Number of mails sent and received 36.9% 37.2% 36.8% Number of times done shopping from mobile 14.3% 9.8% 16.7% No change in particular 4.0% 3.3% 4.3% The age breakdown has a couple of interesting spikes - ring tone download for teenagers is almost 50% more the next age group, and mail usage is about 25% to 30% higher for them too.
Q3A: For not unlimited access user, compared with before you started the service, what do you think might increase? (Sample size=7,069; Multiple answer)All Male Female Site Access Frequency 66.9% 63.6% 68.4% Time spent at a particular site 35.6% 34.8% 36.0% Number of games downloaded 29.7% 32.9% 28.2% Number of non-game applets downloaded 17.6% 20.6% 16.3% Number of ring tones downloaded 41.2% 36.8% 43.2% Number of pay sites registered with 7.9% 7.5% 8.1% Number of mails sent and received 26.0% 23.6% 27.1% Number of times done shopping from mobile 9.8% 6.9% 11.2% No change in particular 12.1% 15.2% 10.8% Via: Seronchousa
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