Casio Pushing for U.S. Market
Japan’s Casio Computer Co. is making an overseas push with plans to supply 3G phones to U.S. mobile carriers and a deal to win shelf space for its digital cameras at U.S. electronics retailer Best Buy, Casio President Kazuo Kashio said on Wednesday. The company’s new waterproof and shock-resistant 3G phones (launched in Japan earlier this year), which make up more than a fifth of total sales, have received high marks, Kashio said in an interview, declining to identify the U.S. carriers involved.
The company is now in advanced talks with U.S. mobile carriers (Sprint and Verizon Wireless are the two main U.S. companies that also use the same CDMA technology) for a supply contract, said Kashio, the 76-year-old brother of the company’s late founder. A supply deal with Best Buy would be another boost to North America sales, which make up 10 percent of the total. Kashio, who said he had pushed his U.S. sales manager hard and had personally met with Best Buy, expected to win shelf space next year. Full Article Here.
— WWJ Editors