Online marketer infoPLANT announced a survey result on mobile handset manufacturers. The survey was conducted on September 17 through the company’s data service providing site, C-NEWS, among 200 male and 200 female mobile phone/Internet users aged 15 or older.  When asked about which maker offers the most attractive looking handset, about 15% of respondents selected Sharp and Panasonic, followed by Toshiba (about 10%). When asked which maker’s handset they would buy next, 30% replied Sharp, followed by Panasonic and NEC (about 25% each), and Sony/Sony Ericsson (over 20%).  

There were 10% of men and 5% of women who own two or more handsets. The most favored combination was two handsets of NTT DoCoMo (over 30%), followed by two handsets of au (less than 20%). Among those who own single handset, 45% of their handset operators were DoCoMo, followed by au (approx. 30%) and vodafone (over 20%).

When asked which manufacturer provides uniquely designed handsets, 25% of them replied Sony/Sony Ericsson, followed by Nokia (20%), and Casio (over 10% of men) and Sharp (over 10% of women). When asked which maker’s handset is comfortable to use, 25% supported NEC and Panasonic, followed by Sharp (over 20%).
More Results Here

Related posts:

1. Info Plant’s Paid Mobile Site Survey
2. Results of Survey on Cellphone Usage
3. Tectonic Change in Japan’s Mobile Handset Market
4. Info Plant Mobile Users Survey
5. Sharp Holds Top Handset Market Share

Some sage advise when entering new turf; Stop, Look and Listen.. it’s also good to secure a local guide. Japan is the cradle of mobile civilization – we have been dedicated to this space since 2001 – trust our archives here offer some useful material.

Domestic activities continue to set the pace, and sharp players are looking at global markets. We have hard-earned industry expertise and trusted network of contacts with access to advanced intell. and potential deal flow. Need a lift.. Ok, buckle-up!