InfoPLANT’s Handset Market Survey

Online marketer infoPLANT announced a survey result on mobile handset manufacturers. The survey was conducted on September 17 through the company’s data service providing site, C-NEWS, among 200 male and 200 female mobile phone/Internet users aged 15 or older.  When asked about which maker offers the most attractive looking handset, about 15% of respondents selected Sharp and Panasonic, followed by Toshiba (about 10%). When asked which maker’s handset they would buy next, 30% replied Sharp, followed by Panasonic and NEC (about 25% each), and Sony/Sony Ericsson (over 20%).  

There were 10% of men and 5% of women who own two or more handsets. The most favored combination was two handsets of NTT DoCoMo (over 30%), followed by two handsets of au (less than 20%). Among those who own single handset, 45% of their handset operators were DoCoMo, followed by au (approx. 30%) and vodafone (over 20%).

When asked which manufacturer provides uniquely designed handsets, 25% of them replied Sony/Sony Ericsson, followed by Nokia (20%), and Casio (over 10% of men) and Sharp (over 10% of women). When asked which maker’s handset is comfortable to use, 25% supported NEC and Panasonic, followed by Sharp (over 20%).
More Results Here