Vodafone Makes E-Moji Mail Work

Vodafone Japan is making it easier for Japanese multi-slackers to stuff their email full of pictographs and surf it on over other carriers’ systems intact and with no extra steps. Due to differing specifications with each carriers’ pictograms (or E-moji), it hasn’t been possible for Vodafone users to send emails that included picture fun to other carriers’ handsets. The company’s pictogram conversion function now automatically changes the Vodafone pictogram codes into the corresponding display format for DoCoMo and KDDI cellphones. 

The company has added a new automatic pictogram conversion function to its 3G MMS (Multimedia Messaging Service) service. This step should help reduce the bleed of customers who got tired of not being able to play between services the way their DoCoMo and KDDI subscribed friends could.

The pictogram conversion function doesn?ft require any application or extra charge. Pictograms will be converted to corresponding ones of other carriers that are similar in design though text patterns will be substituted if there are no matching pictograms.

See this Vodafone .PDF for some examples.