Disney Branded Cell Phone: A Sign of the Times

It’s not the first time that we’ve seen a major brand license a well-known icon to create a designer cell phone. Recently, Ferrari joined the bandwagon with a custom-tailored device for Vodafone, available now in Europe and Japan. WWJ thinks many of the usual suspects (cars, sports, fashion, music) are likely to follow suit into the 2005 year-end gift-giving season as well. With music-enabled phones achieving white-hot popularity, perhaps we’ll see boutique handsets dedicated to ABBA, the Beach Boys or even Courtney Love (maybe not since Hilary Duff beat her to it), preloaded with all their ‘greatest hits’ and available just in time for Christmas.

But why stop there? Other global brands (even obscure ones) must be thinking ‘me too’ about now as well; Gucci and Playboy come to mind along with every major league sports team — and don’t forget block-buster movies (a real ‘Bat Phone’ would be very cool). So, what does any of this have to do with Japan you might ask? Plenty.