Wallet Phone Usage Stats

DoCoMo’s Mobility Newsletter for August is out and has some interesting numbers from their in-house FeliCa survey conducted this spring. In April, DoCoMo entered a strategic business and capital alliance for credit card business with the Sumitomo Mitsui Group, confirming the introduction of mobile wallet services as a key step for the evolution of m-commerce (and DoCoMo’s mobile Internet strategy). WWJ Subscribers log in to see e-wallet stats such as frequency and location of usage and future predictions.

Source: Ringing Up Japan’s Cashless Society [.PDF]Frequency:

1x per week - 26%
2x per month - 15%
3x per week - 14%
1x per month - 13%
Under 1x month - 13%
1x per day - 10%
5x per week - 5%
3x plus per day - 3%

Location:

Convenience Stores -77%
Cafes & Coffe Shops -29%
Bookstore & Rentals -22%
Electronic Stores -16%
Supermarket -11%

Future Use:

Somewhat -58%
Very Much -35%
Not Much - 5%
Nat At All - 2%

Researched by DoCoMo, Results from internet survey of 1,605 DoCoMo Mobile Wallet users (1,152 men and 453 women) from April 28 to May 2, 2005