DoCoMo’s Mobility Newsletter for August is out and has some interesting numbers from their in-house FeliCa survey conducted this spring. In April, DoCoMo entered a strategic business and capital alliance for credit card business with the Sumitomo Mitsui Group, confirming the introduction of mobile wallet services as a key step for the evolution of m-commerce (and DoCoMo’s mobile Internet strategy). WWJ Subscribers log in to see e-wallet stats such as frequency and location of usage and future predictions.

Source: Ringing Up Japan’s Cashless Society [.PDF]Frequency:

1x per week – 26%
2x per month – 15%
3x per week – 14%
1x per month – 13%
Under 1x month – 13%
1x per day – 10%
5x per week – 5%
3x plus per day – 3%

Location:

Convenience Stores -77%
Cafes & Coffe Shops -29%
Bookstore & Rentals -22%
Electronic Stores -16%
Supermarket -11%

Future Use:

Somewhat -58%
Very Much -35%
Not Much – 5%
Nat At All – 2%

Researched by DoCoMo, Results from internet survey of 1,605 DoCoMo Mobile Wallet users (1,152 men and 453 women) from April 28 to May 2, 2005

Related posts:

1. Japan Rail Launches Mobile Wallet Phone Service
2. KDDI Announces EZ-Felica Wallet Cell Phone Service
3. FeliCa: Trashing the Leather Wallet
4. NTT DoCoMo’s FeliCa Mobile Wallet Launch
5. Snapshot of Mobile Internet Usage

Some sage advise when entering new turf; Stop, Look and Listen.. it’s also good to secure a local guide. Japan is the cradle of mobile civilization – we have been dedicated to this space since 2001 – trust our archives here offer some useful material.

Domestic activities continue to set the pace, and sharp players are looking at global markets. We have hard-earned industry expertise and trusted network of contacts with access to advanced intell. and potential deal flow. Need a lift.. Ok, buckle-up!