Wallet Phone Usage Stats
DoCoMo’s Mobility Newsletter for August is out and has some interesting numbers from their in-house FeliCa survey conducted this spring. In April, DoCoMo entered a strategic business and capital alliance for credit card business with the Sumitomo Mitsui Group, confirming the introduction of mobile wallet services as a key step for the evolution of m-commerce and DoCoMo’s mobile Internet strategy.
Source: Ringing Up Japan’s Cashless Society [.PDF]
Frequency:
1x per week – 26%
2x per month – 15%
3x per week – 14%
1x per month – 13%
Under 1x month – 13%
1x per day – 10%
5x per week – 5%
3x plus per day – 3%
Location:
Convenience Stores -77%
Cafes & Coffe Shops -29%
Bookstore & Rentals -22%
Electronic Stores -16%
Supermarket -11%
Future Use:
Somewhat -58%
Very Much -35%
Not Much – 5%
Nat At All – 2%
Researched by DoCoMo, Results from internet survey of 1,605 DoCoMo Mobile Wallet users (1,152 men and 453 women) from April 28 to May 2, 2005
— WWJ Editors