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August 2, 2005

Panasonic Mobile Bullish on China

Japan’s Panasonic Mobile Communications aims to have a two-digit share of China’s mobile phone market by the end of the year. The firm is betting on better tie-ups with Chinese mobile operators and a focus on the country’s high-end handsets to achieve its goal. “We expect to grab a 10 per cent share of China’s handset market in 2005,” said Taro Itakura, managing director of Panasonic Mobile Communications’ China operations.  

A double-digit market share is likely to be a challenging goal for Panasonic; the Chinese market is already overcrowded and very competitive due to market deregulation. Currently no Chinese domestic company has more than a 10 per cent share of the market. “We are trying to build a unified and unique Panasonic brand among Chinese consumers, focusing on fashion, entertainment and high-quality,” said Itakura. Continue

Related posts:

  1. Panasonic Mobile JV for 3G in China
  2. NEC Bullish on IC Platform Performance
  3. Panasonic Shifts Production to China
  4. Panasonic to Launch GSM 3G Mobile Blitz
  5. Panasonic Ships CCD-Killing Tech for Mobiles

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