The Vodafone Group today announced its key performance indicators (KPI’s) for the 1 April to 30 June 2005 period. KPI’s relevant to Vodafone K.K., along with a summary of customer numbers*1, are as follows. The closing total customer base was 14,966,600. Vodafone K.K. had a net reduction of 74,100 for the quarter, but recorded positive net additions of 5,300 in June. 3G subscriptions increased by 382,200 to 1,299,400 in the quarter, increasing the 3G customer percentage from 6.1% to 8.7%. The percentage of prepaid customers was 11% at the end of June 2005, unchanged from at the end of March 2005.
Churn slightly improved, due to continued efforts in customer retention, the total cost of which was higher year on year but lower from the prior quarter. The introduction of new flat-rate offerings and other promotions also benefited churn.
Mail Flat-rate and Dual Packet Flat-rate, a two-tier system revision to the previous Packet Free offering, were introduced as new offerings on 1 June 2005 to make Vodafone live! 3G services more attractive and accessible, while the Vodafone 902T by Toshiba, a high-tier 3G handset with a versatile clamshell design, was added to the 3G lineup in mid-June 2005. Monthly charges for Vodafone Mobile Office, a price plan for business customers, were lowered on 1 June 2005 to ensure the service appeals to a wider range of companies.
ARPU*2 fell to 73,034 for the twelve-month period to June 2005 from 73,780 for the twelve-month period to March 2005, reflecting competition in the market. The rate of ARPU decline has reduced, driven by an improving mix of customers who have been acquired compared to those who have churned.
Service revenue for the quarter decreased by 4.1% compared to the same quarter last year, primarily due to the fall in ARPU. Data and messaging revenue for the twelve-month period to June 2005 was stable at 21.8% compared to 21.9% in the same period last year.
For more information on KPI?fs for the 1 April – 30 June 2005 period, please see:
*1 Vodafone K.K. customer numbers in this press release are calculated on a venture (100%) basis, as previously reported to the Telecommunication Carriers Association (TCA) in Japan. The Vodafone Group KPI press release calculates Vodafone K.K. customer numbers on a proportionate basis, based on its 97.7 percentage ownership as at 30 June 2005.
*2 Abbreviation for Average Revenue per User.