Japanese TV Powers Up Over Fast Networks, 3G Phones

Japan’s PoweredCom announced the start of a Video on Demand (VOD) distribution service over high capacity fiber optics broadband networks. Powered Theater will soft launch August 11. Full service should begin in mid-September. Tokyo Electric Power Company (TEPCO) is a partner in PoweredCom and very interested in seeing more traffic on their fiber optic networks. For this project, the company tied up with cell phone content provider Index Corps’ subsidiary Neo Index and Mitsubishi as a technology/programming partner.

In a separate development Tokyo Broadcasting System (TBS) and Culture Convenience Club, parent company of video rental giant Tsutaya, have put together a joint venture to distribute programming over Internet broadband networks, original DVDs and through mobile phones. Though few details are available the new company should start at the end of October. TBS owns a controlling interest of 51 percent and CCC 49 percent. TBS also recently partnered with ColorZip Japan for a late-summer launch of TV applications using ColorZip’s server based ColorCode code recognition system linking TV broadcasts to related digital content for sponsored websites, music samples, contests and prize drawings.