Please take a moment to review our new 5×5.wirelesswatch.jp website. Indeed, The ®evolution Continues. Yoroshiku!
Please take a moment to review our new 5×5.wirelesswatch.jp website. Indeed, The ®evolution Continues. Yoroshiku!
Archives
July 11, 2005
KDDI Announces EZ-Felica Wallet Cell Phone Service
Fresh off the news wire [in Japanese], KDDI have just announced they are ready to roll out wallet-enabled handsets for their new “EZ-Felica” campaign scheduled to hit the Ginza sometime this September. According to the company, they are street-testing the new BREW-based application program which will offer digital cash together with a range of membership services including loyalty points for registered users. But wait… that’s not all! KDDI also announced today that from January 2006, the company will enable customers to use “Mobility Suica” in partnership with East Japan Railway Company (JR) as well (WWJ thinks Big K’s PR folks must have missed this weekend’s big Tanabata Festival). It seems like only yesterday (actually, December 2003) that we reported “KDDI Joins FeliCa Bandwagon”.
Best-effort machine translation below; note also some photos of the trial handsets from Sony Ericsson (the W32S) and Hitachi (the W32H) are posted here.
“Mobility Suica” campaigns.
KDDI and Okinawa cellular begin the “EZ FeliCa” service for which service related to traffic, digital cash, and various services of membership card can be used by various scenes of life by installing the FeliCa chip in the au cellular phone, and using EZ application program (BREW(R)) in September this year.
To become “Life infrastructure” that sticks to all scenes of life by using the cellular phone by this service’s beginning as “Wallet cellular phone (R)”, it promotes it.
It agreed for a further expansion of a mobile EC market to use “Wallet cellular phone (R)” for the purpose as a service mark at the promotion of this service along with the introduction of this service with NTT DoCoMo, Inc..
Related posts:
Some sage advise when entering new turf; Stop, Look and Listen.. it’s also good to secure a local guide. Japan is the cradle of mobile civilization – we been been dedicated to this space since 2001 – trust our archives here offer some useful material.
Domestic activities continue to set the pace, and sharp players are looking at global markets. We have hard-earned industry expertise and trusted network of contacts with access to advanced intell. and potential deal flow. Need a lift.. Ok, buckle-up!