At the Mobile Content World Asia Pacific conference in Sydney last week, Graham Gordon, GM Wireless Consumer and Data Services for i-mode alliance partner Telstra, reported “a sensational” 87-percent active user base for its i-mode portal, meaning that users have used the portal more than once in the last 30 days [Should that be 'at least once'? -- Ed.]. Subscription rates to i-mode are more than 500 percent higher than to Telstra’s WAP service and informed observers are predicting that total subscribers will reach 65,000 by the end of May, some 3 months after the hard launch.  

This is similar to the activity levels that Hutchison report for their 3G service, and way above Optus with the Optus Zoo portal, and obliterates the Telstra WAP active usage of about 10-12 percent.

With an average handset turnover of between 24 and 28 months Telstra is focusing on the launch of 3G in the second half of 2005 to dramatically increase handset churn and to lift i-mode customer numbers. Continue >>

Related posts:

1. Telstra and 02 Ending i-mode Service
2. Telstra Bringing i-mode to Australia
3. i-Mode vs. O2 Active Portal
4. Telstra Does 3G Soft Launch
5. Telstra Launches i-Mode

Some sage advise when entering new turf; Stop, Look and Listen.. it’s also good to secure a local guide. Japan is the cradle of mobile civilization – we have been dedicated to this space since 2001 – trust our archives here offer some useful material.

Domestic activities continue to set the pace, and sharp players are looking at global markets. We have hard-earned industry expertise and trusted network of contacts with access to advanced intell. and potential deal flow. Need a lift.. Ok, buckle-up!