i-mode Getting Results at Telstra
At the Mobile Content World Asia Pacific conference in Sydney last week, Graham Gordon, GM Wireless Consumer and Data Services for i-mode alliance partner Telstra, reported “a sensational” 87-percent active user base for its i-mode portal, meaning that users have used the portal more than once in the last 30 days [Should that be ‘at least once’? — Ed.]. Subscription rates to i-mode are more than 500 percent higher than to Telstra’s WAP service and informed observers are predicting that total subscribers will reach 65,000 by the end of May, some 3 months after the hard launch.
This is similar to the activity levels that Hutchison report for their 3G service, and way above Optus with the Optus Zoo portal, and obliterates the Telstra WAP active usage of about 10-12 percent.
With an average handset turnover of between 24 and 28 months Telstra is focusing on the launch of 3G in the second half of 2005 to dramatically increase handset churn and to lift i-mode customer numbers. Continue >>