Giant Beetles Barge onto Mobile Gaming with QR Codes

Giant beetles are big business and big fun in Japan. Toy maker Tomy is capitalizing on the current Japanese craze for all things beetle by introducing a mobile game and information site for their line of spring-wound Kabuto Borg GU toy battle ‘bots (Kabuto is short for Kabuto Mushi, horned beetle) that battle Sumo style until one is knocked over. Two collectible Kabuto Borg cards — a beetle card and power up card — are included with each of the newest series of Kabuto Borg toys (819 yen/$7.80) and custom part sets. Cards are stamped with a QR code that links to a mobile website compatible with all the carriers. The site has an information center for battle Borg news; a list of Borg ‘bots and their custom parts; and a Kabuto Borg GU battle game. The game is an “java-appli” so once it’s downloaded users can play without worrying about connection time and fees. QR codes on different cards allow access to a variety of playable battle beetles and power-ups on the mobile game site. More cards equals more beetles, fun and Kabuto Borgs sold.

Tomy is just one of many mobile game makers that use QR codes to draw users into mobile game sites. At the last Tokyo Game Show DoCoMo partnered with game makers like Square, Taito and Atlus, to create a stack of collectible Game Cards stamped with QR codes linked to DoCoMo game sites. Collectors received one card for every game they tried on the cell phones at the giant DoCoMo booth.