China’s first TV drama to be shown exclusively on mobile phones will begin shooting on 27 March. Entitled “Appointment,” it will have five parts, with each only lasting five minutes. Catering to the interests of young people, who are more likely to watch TV plays on mobile phones, the drama is a romantic love story between a beautiful girl and two motorcycle riders, revealed Liu Hong, an official with the Beijing-based Leshi Media Group.
A recently released report by IMS Research estimates that by 2010 there will be 120 million subscribers viewing TV programs on mobile phones. Analysts also say Asian subscribers purchase new mobile phones more frequently than other users. Continue >>