Japan’s KDDI/au introduced two different prototype smart-tag mobile phones to the media. One handset is equipped for close-up scanning from just a few centimeters and another reads data as far away as 10 meters. Combined with GPS global positioning networks these handsets could download coupons and ads from nearby stores, receive and store data for distribution companies or scan merchandise right over the phone to link up with detailed shopping info on the Internet. Of course QR codes are already doing some of these things but smart tags bypass a lot of intermediate steps to cut to the encrypted chase. 

By placing companion links in guide plates and posters, the company hopes smart tags could be used to alert the public to danger or emergency situations in designated areas (power outages from earthquakes, train disruption, etc.) and even serve as reference guides/contact points for the handicapped.

Full details here [in Japanese]

– Gail Nakada

Related posts:

1. Students Get Security Cell Phones
2. Health Smart Cell Phones
3. KDDI Develops Prototype Fuel-Cell Mobile Phones with Toshiba, Hitachi, Ltd
4. Digital TV Cell Phone Test Drive
5. KDDI Releases New Line of 3G Phones

Some sage advise when entering new turf; Stop, Look and Listen.. it’s also good to secure a local guide. Japan is the cradle of mobile civilization – we have been dedicated to this space since 2001 – trust our archives here offer some useful material.

Domestic activities continue to set the pace, and sharp players are looking at global markets. We have hard-earned industry expertise and trusted network of contacts with access to advanced intell. and potential deal flow. Need a lift.. Ok, buckle-up!