Sony Ericsson kick-started its entry into the mobile music market with the announcement of the W800 [.jpg image], the first Walkman-branded mobile phone. It will now be possible to listen to music, handle phone calls and take pictures and video — all with one device and with, according to company claims, no compromise in quality. The Sony Ericsson W800 is the first device that combines a mobile phone, a high-quality digital music player (with up to 30 hours’ battery life), and a 2-megapixel camera.
“We looked carefully at what people want from a mobile digital music player and have designed a product that fits the bill,” says Rikko Sakaguchi, Senior Vice President, Product and Application Planning of Sony Ericsson. “The W800 has great sound quality, is easy to use, has superb battery life and can store a large amount of music. It?s an attractive, desirable device that combines high quality phone, camera, music and games player.”