EZ Game Street: Watch Out, DoCoMo

KDDI rolls down EZ Street with an engaging new mobile gaming platform due to go live today. Designed for KDDI by Square Enix –- the gaming powerhouse behind the massively popular Final Fantasy and Dragon Quest franchises — EZ Game Street invites gamers to stroll rather than scroll down a cellular landscape of 350 games from 43 of the world’s top game makers, including Capcom, Disney, Koei, Hudson and Namco.

Text-based searches give it up for interactive icons in the new BREW-powered platform created for KDDI/au CDMA 1X WIN 3G phones. Users click on the icons for more info plus a sample of the game’s theme song. Admittedly, there is some initial text-bar crawling: users first click on “games” in the KDDI WIN menu to reach Game Street. There, the menu is divided into six choices: title, genre, new games, producer, randomizer and recommended. Click on any line and a colorful screen pops up decorated with familiar characters from each game -– up to nine per screen. Pick a character and click through the payment/subscription screen to play. Options include one-time game play, monthly subscription plus game information sites, online communities and game software sales.

Tags: 3G, BREW, CDMA, DoCoMo, Game, i-mode, kddi, music

Posted: 11 February 2005 | Filed: Content Providers, Viewpoint | Feedback | Print |