Foreseeing that demand for 3G phones will get on track in Europe and North America this year, sparking competition with rivals in Japan, Samsung and LG are turning up the heat to market their new 3G models to customers in these regions. Mobile phone makers in Japan such as NEC, Panasonic, Sharp and Sanyo, which have concentrated on supplying W-CDMA phones to carriers in Japan, are also reportedly poised to focus more on global markets this year.
Targeting wireless communication carriers in Europe and North America, Samsung Electronics intends to roll out more than a score of new W-CDMA phones this year in 4 to 5 basic platforms—a dozen models in the first half of this year and another dozen upgraded models in the second.
The company will also launch 2 or 3 models in the home market. Continue