Last week, Hiroyuki Ida, from Mobile Broadcasting Corp.’s marketing department, confirmed the satellite-to-mobile broadcaster’s subscriber targets. The company is Japan’s (and, as far as we know, the world’s) first to offer digital audio, video, and data services to dedicated consumer terminals via satellite. Commercial services started on October 20. We’ll have more coverage in the near future.

Mobile Broadcasting Corp. (Mobile Hoso) launched its “Mobaho” content service on 20 October.

Subscriber target
210,000 subscribers by March 2005

Approx. 1,500,000 subscribers by March 2007 (Break-even point)

Subscription fee (tax included)
Registration fee: 2500 yen (initial, one-time fee)
Monthly fees: See plans below

Basic fee: 400 yen
• “Mobaho-A” pack: 2,080 yen (6 visual channels + 30 audio channels)
• “Mobaho-B” pack: 1,380 yen (6 visual channels)
• “Mobaho-C” pack: 1,380 yen (30 audio channels)
• “Mobaho-D” pack: 300 yen (data service)
• Premium channel: 1,260 yen

Related posts:

1. Mobaho to Cease Broadcast Operations
2. KDDI Continues Net Subscriber Advantage
3. MobaHo!: Satellite Broadcast to Mobile
4. KDDI Wins October Subscriber War
5. Japan Mobile Subscriber Statistics

Some sage advise when entering new turf; Stop, Look and Listen.. it’s also good to secure a local guide. Japan is the cradle of mobile civilization – we have been dedicated to this space since 2001 – trust our archives here offer some useful material.

Domestic activities continue to set the pace, and sharp players are looking at global markets. We have hard-earned industry expertise and trusted network of contacts with access to advanced intell. and potential deal flow. Need a lift.. Ok, buckle-up!