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Macromedia and NTT DoCoMo, Inc. just announced that members of the DoCoMo-led global alliance of i-mode® licensing companies will be offered Macromedia Flash Lite. “NTT DoCoMo demonstrated their vision and leadership by adopting Flash Lite more than a year ago,” said Juha Christensen, president of mobile and devices for Macromedia. “Based on their success with the technology, they’ve chosen to expand its use throughout their partner community. As a result, Flash Lite will reach a greater audience much more quickly than could have been done without their support.”
Flash Lite is the version of Macromedia Flash Player that enables mass-market mobile phone users to realize the real power of multimedia.
“Flash Lite changed the face of i-mode in Japan by dramatically improving both the range and quality of content available to our subscribers,” said Takeshi Natsuno, Managing Director of DoCoMo’s Products & Service Department. “As the standard for enjoying rich, interactive multimedia, Flash was a natural choice for our i-mode technology platform. We are pleased to offer this benefit to our global alliance members and their customers.”
Outside Japan, over three million users are now enjoying i-mode services via GSM networks in Belgium, France, Germany, Italy, the Netherlands, Spain, Taiwan and Greece. Services will start in Australia later this year.
Via: NTT DoCoMo
Some sage advise when entering new turf; Stop, Look and Listen.. it’s also good to secure a local guide. Japan is the cradle of mobile civilization – we have been dedicated to this space since 2001 – trust our archives here offer some useful material.
Domestic activities continue to set the pace, and sharp players are looking at global markets. We have hard-earned industry expertise and trusted network of contacts with access to advanced intell. and potential deal flow. Need a lift.. Ok, buckle-up!