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With today’s launch of the new 902/802/702-series of 3G cellys, No. 3 carrier Vodafone has upped the stakes significantly in a major (some would say desperate) bid to re-capture market share. The phones, from Sharp, Sony Ericcson, NEC, Motorola, and Nokia, are all (except 802N) dual-mode W-CDMA/tri-band GSM and represent the first major incursion of foreign-made models into Japan’s 3G battleground. English press release here.
Vodafone K.K. announces 7 new 3G handsets based on Vodafone Group world-standard specifications
Tokyo, September 22, 2004—Vodafone K.K. today announces that it will introduce 7 3G handsets in Japan based on common Vodafone Group world-standard specifications (the Vodafone 902/802/702 series). Planned for the Christmas period, the portfolio consists of the Vodafone 902SH by Sharp, the 802SE by Sony Ericsson, the 802SH by Sharp, the 802N by NEC, the 702NK (Nokia 6630) and the 702MO and 702sMO by Motorola.
The Vodafone 902/802/702 series has been developed by Japanese and non-Japanese handset vendors under common specifications for Vodafone Group operators worldwide. The wide selection in 3G handsets has been made possible by working in close cooperation with the Vodafone Group.
The new handset range uses world-standard WAP 2.0/MMS as a common platform for web and mail services, which will enable customers in Japan to enjoy worldwide services in the future. For even richer communication and more sophisticated content, large expansions have been made to mail attachment and web download file sizes, and V-appli application capacity has been greatly increased. In addition, the new platform makes it possible to offer streaming services and international video telephony both in Japan and abroad.
Coinciding with the handset release, Vodafone K.K. will offer price plans that allow customers to confidently enjoy services and content based on these new and innovative platforms.
For more information on the Vodafone 902/802/702 series platform, please see the attached appendix.
*3G network population coverage in Japan was 99.67% at the end of August 2004. In addition, Vodafone K.K. 3G customers can voice roam in 107 countries and regions and access Vodafone live! services in 43 of them as of September 22, 2004 (voice roaming in South Korea requires a special dedicated handset).
Full specs in original PR Here.
Some sage advise when entering new turf; Stop, Look and Listen.. it’s also good to secure a local guide. Japan is the cradle of mobile civilization – we been been dedicated to this space since 2001 – trust our archives here offer some useful material.
Domestic activities continue to set the pace, and sharp players are looking at global markets. We have hard-earned industry expertise and trusted network of contacts with access to advanced intell. and potential deal flow. Need a lift.. Ok, buckle-up!